Building a brand from the ground up: The challenge
Eterra, a revolutionary force in sustainable transportation, approached us with a clear mission – to establish themselves as the leading EV conversion provider and a catalyst for change in Thailand’s automotive industry.
Their core values of Innovation, Collaboration, and Sustainability demanded a brand identity that reflected this progressive spirit.
Crafting a visionary brand identity
Our strategic approach focused on translating Eterra’s values into a cohesive visual language. The sleek, geometric logo symbolises their forward-thinking vision. The circular form embodies movement, while the incorporated leaf signifies eco-friendly innovation.
This powerful combination instantly communicates a brand focused on pioneering a sustainable future.
Nature meets technology: The color palette
A calming blend of greens and neutrals forms the brand’s colour palette. These hues evoke the tranquillity of nature while hinting at the cutting-edge technology driving Eterra’s solutions.
This harmonious balance resonates with environmentally conscious consumers while maintaining a sense of sophistication.
A communicative voice: The typography
The dynamic duo of Bebas Neue and Inter fonts was chosen for their distinct personalities. Bebas Neue’s boldness reflects Eterra’s innovative spirit, while Inter’s clean lines provide a user-friendly touch.
This combination creates a voice that is both approachable and impactful.
Seamless brand experience: The website design
Eterra’s brand identity seamlessly extends to their website, creating a unified and impactful user experience. Every element, from the colour scheme to the imagery, reinforces the brand message of sustainability and progress.
This cohesive approach allows users to engage with Eterra’s mission on a deeper level.
Eterra: A catalyst for change
Eterra’s brand identity, built on a strong foundation of shared values, serves as a powerful tool for positive change. By championing innovation and collaboration, Eterra is well-positioned to lead the way in Thailand’s transition to electric mobility.
Their commitment to sustainability not only benefits the environment but also improves the lives of everyday people, paving the way for a cleaner and brighter future.
Team
Sébastien Maleville
Creative Director
Kachonyot Yaempradit
Lead brand & graphic designer
Preejarumon Kaewmanee
Digital designer