The Business Challenge
Dairy Home was Thailand’s first organic dairy company, but its brand recognition did not match its leadership in quality and sustainable practices like biodegradable packaging and solar energy use.
Despite having high-quality products, the brand struggled to connect with a new generation of consumers and needed a revitalized identity to communicate its core values effectively.
Our Strategic Solution
We conducted a complete brand revitalization, starting with a strategy to connect Dairy Home’s heritage with modern consumers.
This involved creating a new, vibrant logo and a comprehensive packaging system to unify their wide range of products.
We developed a distinct visual language, including a new color palette and the iconic “barn” graphic element, all captured in a comprehensive brand manual to ensure consistency across every touchpoint.
The Measurable Result
The rebranding was a remarkable success, leading to a 62% increase in sales, with revenue growing from 139M THB in 2020 to 224M THB in 2023.
The new identity successfully connected with a new generation of customers, solidifying Dairy Home’s position as a recognized and trusted leader in the Thai organic dairy market.
The refreshed visual identity effectively communicated their commitment to organic practices and high-quality ingredients, resonating deeply with consumers.
Team
Sébastien Maleville
Creative Director
Tareerat Saprsithong
Business Development
Watchareewan Tomas
Design apprentice
Saranya Kittidechachan
Design apprentice
Chanatinart Taweewong
Design apprentice
Anyapha Attasiri
Graphic Designer