From pioneering organics to household name: The challenge
Dairy Home, Thailand’s trailblazer in organic dairy, faced a unique challenge. Though established as the country’s first organic dairy company, their brand recognition hadn’t yet caught up with their commitment to quality and sustainability.
While their dedication to ethically sourced, organic products was undeniable, they needed a visual identity that truly resonated with consumers and effectively communicated their values.
A visual feast for the senses: The solution
The design team embarked on a collaborative journey with Dairy Home to refine their brand essence. They aimed to capture the spirit of a warm family and a harmonious connection with nature, values deeply ingrained in Dairy Home’s philosophy. The result? A visual identity brimming with warmth and authenticity.
The iconic red barn, a symbol of Dairy Home’s heritage, was reimagined as a playful graphic element, bridging the gap between the farm and the consumer’s home.
A strong red hue remained, maintaining the established “Red Barn Brand” recognition, while a friendly typeface infused the logo with a welcoming feel. Hand-drawn illustrations, reminiscent of vintage scientific imagery, added a touch of charm and vividly communicated the natural flavors of their products. To ensure consistent brand application across all touchpoints, a comprehensive brand manual and marketing tools were developed, empowering Dairy Home to confidently extend their revamped identity to everything from packaging to pop-up market displays.
Sales sizzle and recognition takes root: The Result
The rebranding proved to be a transformative success story. Dairy Home’s sales skyrocketed by an impressive 62%. Even more importantly, the brand finally achieved its long-desired recognition amongst Thai consumers.
The refreshed visual identity effectively communicated their core values – a commitment to organic practices, high-quality ingredients, and a lifestyle in harmony with the environment. This resonated deeply with Thai consumers, solidifying Dairy Home’s position as a trusted leader in the country’s organic dairy market.
Team
Sébastien Maleville
Creative Director
Tareerat Saprsithong
Business Development
Watchareewan Tomas
Design apprentice
Saranya Kittidechachan
Design apprentice
Chanatinart Taweewong
Design apprentice
Anyapha Attasiri
Graphic Designer