Eterra

Building a brand to pave the way for sustainable mobility in Thailand

The Business Challenge

Eterra was founded with a mission to become the leading EV conversion provider and a catalyst for change in Thailand’s automotive industry.

As a new, revolutionary force in sustainable transportation, the company needed to build a brand from the ground up that could establish immediate credibility, reflect its core values of innovation and sustainability, and pave the way for sustainable mobility in Thailand.

Our Strategic Solution

We created a bold, innovative brand identity and a seamless digital experience to launch Eterra with impact . The strategy focused on translating Eterra’s values into a cohesive visual language.

This included designing a sleek, geometric logo to symbolize their forward-thinking vision and using a calming color palette of greens and neutrals to resonate with environmentally conscious consumers.

The brand identity was extended to a new website, creating a unified and impactful user experience that reinforces the brand’s message of sustainability and progress.

Nature meets technology: The colour palette

A calming blend of greens and neutrals forms the brand’s colour palette. These hues evoke the tranquillity of nature while hinting at the cutting-edge technology driving Eterra’s solutions.

This harmonious balance resonates with environmentally conscious consumers while maintaining a sense of sophistication.

A communicative voice: The typography

The dynamic duo of Bebas Neue and Inter fonts was chosen for their distinct personalities. Bebas Neue’s boldness reflects Eterra’s innovative spirit, while Inter’s clean lines provide a user-friendly touch. This combination creates a voice that is both approachable and impactful.

The Measurable Result

The new brand identity successfully positioned Eterra as a credible and visionary leader in Thailand’s emerging EV conversion market.

The comprehensive branding provided a strong foundation for the company to launch with impact, establishing it as a key catalyst for change in the push towards sustainable mobility.

The client noted, “Essential Studio helped us launch with impact and credibility”.