Oh! Juice

Reimagining Freshness for the new Smoothie brand Oh! Juice

From Organic Roots to Modern Growth

Ohkajhu, a beloved brand known for its commitment to organic ingredients, sought to expand its reach through a new Smoothie Brand and appeal to a younger, more health-conscious audience.

The challenge was to create a brand identity that would maintain the core values of the mother brand Ohkajhu while embracing a modern, energetic aesthetic.

Crafting a Vibrant & Playful Identity

Essential Studio partnered with Ohkajhu to, collaboratively, develop a vibrant and engaging brand identity that would resonate with a new generation of health-conscious consumers. We focused on creating a playful and approachable brand that highlights the freshness and natural ingredients of their products.

A Playful Name: The name “Oh! Juice” itself, combined with its playful letters arrangement, create a memorable brand identity, yet maintaining a connection to the parent brand Ohkajhu.

A Vibrant Color Palette: The use of a bright, energetic color palette, particularly a vibrant green, reflects the brand’s focus on freshness and natural ingredients.

Bold Typography: The use of a modern, bold typeface adds a contemporary touch and makes the brand stand out.

Minimalist Design: A clean and minimalist design approach allows the focus to remain on the smoothie texture and colour.

The new brand identity features a playful and approachable design language that reflects the brand’s youthful spirit. The vibrant color palette and bold typography create a visually striking and memorable impression.

We also incorporated playful elements, such as the use of whimsical illustrations, to further enhance the brand’s personality.

A Juice Revolution, the Success story

The branding effort has been a resounding success. Oh! Juice has experienced significant growth, opening numerous stores in Bangkok within a short period. The new brand identity has helped attract a younger audience and establish the brand as a leader in the healthy beverage market.

The playful and approachable branding has resonated with consumers, and the focus on natural ingredients and sustainability has further solidified Oh! Juice’s position as a trusted and innovative brand.